In the digital age, social media has proven to be a powerful tool for artists seeking to showcase their unique creations to a vast audience. One such artist who has recently risen to fame thanks to social media is Werner Bronkhorst. A 21-year-old from Australia, Bronkhorst started as a furniture designer who dabbled in art as a hobby. But in just a few months, he has transformed into a social media sensation with over 300,000 followers and counting.
Bronkhorst’s meteoric rise to fame began when one of his creations became a viral sensation on Instagram, earning him a massive following that has grown by 25,000 in the past week alone. His art sells out instantly, and he now works as a full-time artist. His success is a testament to the power of social media in the digital age, where viral content can turn an unknown artist into an overnight sensation.
Bronkhorst’s artworks feature scenes worldwide, with people doing various activities. He created collections according to themes, and his previous two collections, “The White Stripes” and “The Strokes,” featured snow-related artwork and beach-themed pieces, respectively. His artworks’ inspiration for the travel-related theme comes from his love for travel. Bronkhorst’s parents instilled a passion for travel in him from a young age, and to date, he has been to almost 15 countries around the world, most of them without his parents. He has combined this love for travel with his exploration of different sports, so his artworks feature people doing all kinds of activities around the world.
“The beauty of art is that it is subjective and up to interpretation by everyone who lays eyes on it,” said Bronkhorst, adding that he loves reading what people take away from the artworks he creates.
His life also influences Bronkhorst’s creative process as a young father. Being a 21-year-old artist with a baby is often associated with being a ‘starving artist.’ However, he needs to be transparent about his life and make his followers feel part of his journey as a young family. His daughter, Florence, has also inspired his creative process. Bronkhorst wants her to see her life’s impact on him, and that’s why in his process videos, you see Florence strapped to him in a baby carrier or sitting on his lap while he paints.
Before his art career took off, Bronkhorst crafted bespoke furniture, which allowed him the time and money to invest in his art career. However, now that art is his full-time job, he spends most of his time on it, building it into a business. His success is a testament to the power of perseverance and dedication, and he hopes to inspire others to follow their passions.
Bronkhorst revealed that he had been creating miniature watercolor paintings for the past eight years, and during that time, he also explored the world of large abstract art. It wasn’t until the past three years that he started mixing the two to create the artworks he is now distinctly known for. This came as a result of having so many abstract paintings made using excess materials from his craft of furniture and nowhere to put them or anyone to sell them to. He didn’t want to throw them away, so he realized he could paint little figures on them.
Despite his newfound fame and success, Bronkhorst remains grounded and grateful for the opportunities that have come his way. He describes his art as his ‘Ikigai,’ a Japanese term that means “a reason for being,” and he always knew he would be a successful artist. However, he never expected it to happen so soon. “I’m just so grateful for everything that has happened,” he said.
Ultimately, he hopes to use this spotlight as an opportunity to grow as an artist and push the boundaries of art in what he creates and how he goes about the process. “The art world needs a revolutionary refresh, and I’m here to add to that,” he said.