Tips For Designing A Powerful Logo
For attorneys, the first impression is key. As a lawyer, you would want your clients, judges, and juries to feel that you can be trusted. In fact, it is part of the professional code of conduct.
One of the things that can create your first impression is the kind of law office logo that you have. For your clients, your office logo is the first interaction that they will have with your law firm before they even start their consultation.
An impacting logo sends images of competence and trustworthiness. You may be wondering how you can signal your competence and other skills on one little logo. Here are some of the wonderful tips on how design the logo that is converting.
One of the first thing that you need to do is to define your audience. You should not rush on to create something that has no relationships with your area of specialization. You need to have a unique brand, something that describes the kind of values that you have. You also need to let people know the kind of services that they should expect. You need to think like your client and imagine what kind of services that they would want.
You need to be worried about the kind of image you are portraying on the market. You see, you should not frighten people away as they fear to work with a unique lawyer.
You also need to mind your logo colors. The right colors are the most important part when it comes to successful logo. It is something that people will notice first. Studies show that 90 % of the judgments during the first impression are based on colors alone. In fact, people feel things automatically when they see colors.
If you do not choose the right colors, people will judge you wrongly. Red colors will make people feel threatened and unsafe. You need your clients to feel safe. Pleasant shows peacefulness while blue shows strength and reliability. White should be a calming color. You need to take positive colors for your logo.
You need to try to be unique. You can get the inspiration from the companies that you admire. You need to sample the various logos that you can find. You should not reinvent anything here. What you need to do is to select the fonts and colors that will reflect your brand. You see, a good logo should develop brand recognition. And you should not be afraid to edit.
Your logo needs to be active one. Even though your logo can’t move physically, the design should make it jump off the page. Your logo need to jump out at your potential clients. It should give them the desire to read more about you.
It should feel as if the design itself is in motion. The graphics need to feel as if it is doing something.
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